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This is a hands-on, interactive social media UNconference
for real people doing real business.
What to expect:
Already familiar with Twitter, Facebook, LinkedIn and YouTube? Great! Hold your nose then since this training will go beyond the basics
of just using social networking
tools and having a presence online, but help
you implement real marketing techniques and specific strategies that will enable you to convert your conversations, period!
DAY 1 AGENDA | TUESDAY, SEPTEMBER 13
8:00-8:45am Doors open, Registration 8:45-9:00am Welcome to Day 1 Crushers!
9:00–9:15am The Relationship Evolution: Consumer buying behaviors...already shifted! Have you?, Tim Moore
Is it too late to jump in the game? You are at this event to learn and receive education to help you with your business, listen to CEO of SocialCrush, Tim Moore get you energized for the next 2 days!
KEYNOTE:
9:15-9:45am Google+ and Your Company, Tae Kim Google has forged ahead deep into Facebook's territory with it's roll out of Google+. What is in store for brand pages coming soon for your business? What is the future of Google+ and it's social media plans? Find out directly from Google's Tae Kim in his keynote. 9:45-10:00am Q&A
Take-aways: Learn the difference between Google+ and Facebook.
Should my business prepare for brand pages? You'll find out. What is Google+ and why I should use it.
REALITY CHECK:
10:00-10:30am The Future of Social Business, Michael Brito Is your business on the fence whether to implement a social business strategy? Listen closely as as Michael Brito dives deep into tactics that work for enterprise, or SMB's.
Take-aways
Learn why social business is here to stay, and statistics to prove it. Should your business be concerned about social business? Yes, you'll find out why.
10:30-10:45am BREAK
RELATIONSHIPS:
10:45-11:15am Engaging Fans On and Off the Tracks, Trevor Bayne Is your business using Twitter? What are some best practices, and tips on using Twitter to increase your authority score on Twitter? Listen to Trevor reveal some tips that have him racing toward the checker flag, and increasing his followers due to proper engagement techniques.
Take-aways
Learn how to gain followers, and the right followers. Learn how to engage your twitter followers and make advocates for your brand.
CASE STUDY: CaroMont Health - Deconstructing successful digital social media advertising campaigns, step-by-step -
Listen closely as Ty Downing moderates the deconstruction of a successful social business case study by MYJIVE'S Brett McCoy. After his presentation, feel free to ask the tough questions to Brett & Ty about the effectiveness, ROI or whatever you'd like to ask!
Take-aways
Learn how important it is to listen to your audience. Learn how to measure your campaigns, with Brett's tool box. (Free tools)
12:15-1:30pm LUNCH
SOCIALCRUSH LAB: HANDS-ON SESSION: A SocialCrush Attendee Favorite
1:30-2:45pm Building Your Brand with the Experts - Pick your poison Lab Tracks: - Dive into Twitter for CRM, Chris Harrington - Create and Leverage Facebook Business Pages and Ads (Beginner), Ty Downing - YouTube: Making Videos that Don't Suck, Skeeter Harris - Capturing Your Audience with Mobility, David Leininger - Blogging Like a Rock Star: Powered by Zemanta, Tin Dizdarevic
2:45-3:00pm BREAK
3:00-5:00pm Building Your Brand with the Experts - Pick your poison Lab Tracks: - Dive into Twitter for CRM, Chris Harrington - Create and Leverage Facebook Business Pages and Ads (Advanced), Ty Downing - YouTube: Making Videos that Don't Suck, Skeeter Harris - Capturing Your Audience with Mobility, David Leininger - Blogging Like a Rock Star: Powered by Zemanta, Tin Dizdarevic 5:00pm Session Ends
DAY 2 AGENDA | WEDNESDAY, SEPTEMBER 14
8:00am Doors open, Registration
9:00-9:15am Welcome to Day 2 Crushers!
KEYNOTE:
9:15-9:45am Bing: Social's Supercharged Impact on Search, Aya Zook
9:45-10:15 Facebook: What's Next?, Patricia Lai
10:15-10:45 Q&A
10:45-11:00 BREAK
LEGAL:
11:00-11:45 Protect Your Business with Social Media Guidelines & Policies, Glen Gilmore Esq. CASE STUDIES: Examples and Samples: Privacy and Conversations
11:45-1:15 LUNCH
BUSINESS TOOLS:
1:15-1:45 Boost Your Business with LinkedIn, Tim Moore